Response to Ariely's Ted Talk

What mainly surprised me about Ariely's TED Talk was the notion that we are not always in control of our decisions. Ariely talked about how some companies try to add a third option as a means to try to catch the consumers attention when buying their products as well. However, just by adding a third option doesn't make it that enticing because sometimes you're paying extra for that companies product and it's not always the best way to go. He discussed how this tactic used by companies is sometimes a way for them to really just make more money, and they're getting the better end of the bargain. He also discussed the ways in which other countries try to get organ donors, and how some countries put "check this box if you don't want to be a donor" usually gets less checks in the box.